Individuals are uninstalling TikTok and downloading an indie competitor

TikTok’s newly shaped US entity is off to a really bumpy begin. Because the app continues to face technical points affecting the advice algorithm, view counts and different options, TikTok can also be seeing a wave of annoyed customers uninstalling it, in response to new knowledge.

Analytics agency Sensor Tower, which tracks downloads and different app store-related metrics, informed CNBC that there was a 150 % rise in uninstalls of the TikTok app in the USA in contrast with the final three months. An analyst at Sensor Tower informed Engadget that TikTok’s US every day energetic customers (DAUs) have elevated about 2 % in the identical time interval, and are flat week-over-week. TikTok has blamed a power outage at an information heart for inflicting points, however hasn’t stated when customers can anticipate a repair or defined how an influence outage could possibly be chargeable for nuking customers’ video views or drastically altering their suggestion algorithm.

On the similar time, an unbiased app referred to as UpScrolled has seen a surge in curiosity over the previous couple of days. The app is presently the ninth most-downloaded app within the US App Retailer and the second hottest social app (Meta’s Threads is presently within the primary spot for social apps). The app has additionally reached the highest 5 within the UK and Australian app shops. In the USA, its sudden reputation appears to be intently tied to latest adjustments at TikTok.

UpScrolled has seen 41,000 whole downloads between Thursday (the day the US three way partnership was formalized) and Saturday, in response to estimates from App Figures. The app, which was first launched final June, has been downloaded about 140,000 instances between Apple and Google’s app shops, in response to App Figures. Previous to final Thursday, the app was averaging lower than 500 downloads a day, in response to the corporate. The fast enhance in downloads has apparently induced some points for the corporate which requested customers to “bear with us” on Monday.

Created by an Australian developer, UpScrolled appears a bit like Instagram. Customers can share photographs and shortform movies. The app defaults to a chronological “following” feed, although it does additionally advocate content material to customers. The app is “privately funded by its founder, Issam Hijazi, along with a small group of particular person buyers who share our mission and values,” in response to an FAQ on UpScrolled’s web site. It presently has no advertisements, although the corporate says it “most likely” will sooner or later.

This is not the primary time turmoil at TikTok has benefitted a beforehand little-known app. Chinese language app RedNote briefly grew to become the top app in the USA early final 12 months as TikTok confronted a possible ban. RedNote’s reputation proved to be short-lived, although, because the 2025 TikTok “ban” ended up lasting solely a few hours.

However with new house owners at TikTok and rising frustration over technical points with the app, there could possibly be a chance for a brand new shortform video service that is not managed by an enormous company. And that is what UpScrolled appears to be betting on. “Too usually, customers are left unsure about whether or not their voices might be heard or quietly suppressed,” the corporate writes on its web site. “UpScrolled adjustments that by making certain each publish has a good likelihood to be seen, creating an surroundings that’s genuine, unfiltered, and equitable for all.”