Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine

Harkening again to the Star Wars pre-order cardboard days, Netflix is enjoying catch-up by making gross sales for KPop Demon Hunters toys and merch out there earlier than the precise merchandise are prepared.

Netflix has introduced partnerships with Hasbro and Mattel in response to the large demand from the followers for KPop Demon Hunters toys. Projected to roll out beginning spring 2026, there will likely be a spread of world merchandise, together with collectibles, video games, and role-play merchandise that can convey the world of Huntr/x and the Saja Boys to the houses of followers eagerly wanting so as to add their favourite characters to their toy troves.

Mattel’s KPop partnership with Netflix will characteristic dolls, motion figures, equipment, collectibles, and playsets. We’re already imagining a live performance playset with motion figures. There can even be collabs with Mattel’s co-brands, which might imply Little Individuals figures for the littlest of Huntr/x followers. However the fan age vary is actually from child to grownup, as a result of whereas I would like toys for my baby, I additionally need the Mattel Creations three-pack of Huntr/x dolls for myself that was introduced simply at present.

The deluxe trend dolls, which have but to really be revealed, characteristic Rumi, Mira, and Zoe of their showstopping finale efficiency seems to be—and but I’ve by no means clicked quicker on a pre-order page forward of the sale going reside November 12.

The Hasbro-Netflix KPop partnership can be gearing as much as be expansive and stuffed with must-haves. Plushes stood out to us instantly—we’d like high-quality Derpy tigers!—and there can even be youth electronics and role-play choices tying in with Hasbro Video games, Wizards of the Coast, and Nerf. Please, please make Nerf variations of the wonderful Huntr/x demon-fighting weapons. And perhaps a Magic secret lair, contemplating Wizards of the Coast has already executed ones for Put up Malone and Hatsune Miku.

Hasbro’s early drop announcement is a card-based variation on Monopoly, Monopoly Deal: KPop Demon Hunters, which is already out there for pre-order on Amazon, Target and Walmart, with orders transport January 1, 2026.

KPop Demon Hunters merchandise from Mattel and Hasbro will likely be out there to retailers by spring 2026 and proceed arriving via the remainder of the yr. Which means they received’t arrive in time for this yr’s vacation gift-giving, however you can print out pre-order confirmations to stuff into stockings within the meantime: “IOU the Huntr/x Dolls. Love, Santa.”

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