Over the last ten or so years, L’Oréal has introduced a style of magnificence tech to the lots at CES 2026. This time, it has three gadgets to point out off: the “Mild Straight + Multi-styler” in addition to the helpfully named LED Face Masks and LED Eye Masks.
Don’t let the unassuming names mislead you. These three merchandise truly harbor some distinctive traits. The Mild Straight (and multi-styler, which I’m going to only name the Mild Straight from right here on), for example, makes use of infrared gentle to assist generate the warmth required to type your hair. In the meantime, the LED Face Masks is totally different from these made by corporations like Dr. Dennis Gross, Omnilux, Therabody and Shark. As a substitute of pretty onerous shells that sit rigidly in your face, L’Oréal’s model appears to be pliable and skinny.
I haven’t seen this in particular person but, although I do intend to take action as quickly as doable, however the footage of the LED Eye Masks look, and I imply this in the easiest way, ridonkulous. Not solely do they seem supple, however additionally they appear to be clear, with bulbs and wires you may see inside. In among the photos that the corporate offered, the masks are fully awash in pink because the lights are on. In others, solely elements of it are pink. Considered one of them even exhibits the masks sitting in a bit of carrying case and so they nearly seem like wi-fi earbuds. I haven’t seen any photographs of the LED Face Masks however I can think about they’d be pretty much like these.
The L’Oréal LED Eye Masks in a carrying case (L'Oréal)
In keeping with the press launch, this “ultra-thin, versatile silicone masks” is at the moment “in prototype kind” and was developed in collaboration with LED solutions company iSmart. The corporate stated this masks “delivers gentle on to the face” in 10-minute robotically timed periods. That’s not too totally different from current pink gentle masks, however L’Oréal stated it believes “the important thing to the masks’s effectiveness is its superior, clear help, which integrates a skin-safe microcircuit to exactly management the emission of two chosen wavelengths of sunshine—pink gentle (630 nm) and near-infrared gentle (830 nm).”
Because the masks is simply launching in 2027, there aren’t particulars but on pricing and availability, although the corporate’s world vice chairman of tech and open innovation Guive Balooch instructed Engadget that it might be a premium product that might sit someplace beneath the very best priced choices at the moment on the market.
Considered one of my issues with full-face LED masks is that my pores and skin at all times feels too parched underneath them, as a result of you must use them on clear, dry pores and skin for 10 minutes at a time. Balooch instructed me that L’Oréal would have a serum developed for use with its masks that might assist with that, whereas additionally enhancing the effectiveness of the sunshine remedy.
That actually is intriguing, and Balooch indicated that creating formulations which might be designed to work with gadgets just like the LED masks is a future route for the corporate.

A pair of arms utilizing the L’Oréal Mild Straight and multi-styler on an individual’s hair. (L'Oréal)
I’m additionally within the Mild Straight, which like the corporate’s AirLight Pro makes use of infrared gentle to assist dry or type hair. In keeping with the corporate’s press launch, hair straighteners with “extraordinary heating locations can attain temperatures of 400°F and better—above the brink at which keratin denatures, resulting in weakened cuticles, breakage and decreased shine.” For context, I used to show my flatiron all the way in which as much as 425 levels Fahrenheit to tame my tresses (although as of late I discover a extra cheap 330 levels is nice sufficient).
L’Oréal says the Mild Straight and its “patented infrared gentle expertise” can “assist present distinctive styling outcomes at decrease temperatures, to raised defend the well being of the hair.” The machine’s glass plates by no means exceed 320 levels, and the corporate says its testing discovered that the Mild Straight is 3 times sooner and leaves hair twice as easy as “main premium hair stylers.” I’m unsure how you’ll quantify smoothness, however I’m hopeful the outcomes do pan out in the actual world.
The Mild Straight makes use of near-infrared gentle that L’Oréal says “penetrates deeply into hair fibers” to “reshape inside hydrogen bonds.” It additionally has sensors onboard with “built-in proprietary algorithms and machine studying” to adapt to your gestures “to maximise particular person expertise.” I’m unsure what which means, however I hope to seek out out extra this week at CES. Given the Mild Straight doesn’t launch until 2027, it’s not stunning that pricing and different particulars aren’t but accessible. However for now, I’m eager to see corporations proceed to analyze novel, hopefully more healthy methods for us to feel and look lovely.
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