ASUS won’t launch any new smartphones this 12 months

ASUS seems to be shifting its enterprise operations away from smartphones. In response to translations of latest quotes from Chairman Jonney Shih, the corporate doesn’t plan to launch new telephone fashions sooner or later. The chairman didn’t verify whether or not smartphones can be utterly phased out, however he did acknowledge that chance. No matter route ASUS takes, its current telephones will proceed to obtain software program updates and guarantee help. Shih advised that its future plans might embrace a shift into AI-related initiatives akin to robotics or smartglasses.

Earlier reports hinted that ASUS wouldn’t introduce any smartphones in 2026, however Shih’s latest feedback point out that the pause might stretch longer than a 12 months. We have reached out to ASUS for extra remark and can replace if the corporate shares any additional data.

ASUS had loads of different updates rising from CES in the beginning of the month unrelated to smartphones, akin to dual-screen laptops and a pair of gaming smartglasses. So if it does resolve to go away that product section, there’ll nonetheless be different ASUS-branded gear available on the market.